Elusive speaks about the poetry in moments, stories and ideas. A selection of contemporary art, architecture, photography, film and short stories aims to express this theme on Elusive Magazine. Our Editors’ obsession with modern aesthetics, love for art and craftsmanship as well as occasional quirky wit further add to the Elusive feel.

Elusive Editors are based in Los Angeles, New York City, Sydney and Zurich. Their shared roots in Switzerland induce our Editors to express their distinct vocabulary of the Elusive with a common undertone of Swiss modernity.

— established 2006



Ioannis_Martinis-Elusive Magazine_Editor_in-ChiefEditor-in-Chief 

Ioannis Martinis works as a lawyer and design columnist. He is the founder
and Editor-in-Chief of Elusive Magazine and lives in Zurich, Switzerland.


Mike ZwahlenCreative Director

Mike Zwahlen works for Google and moonlights as a writer and photographer. He is the co-founder and Creative Director of Elusive Magazine and lives
in Los Angeles, California.



Dilia Knobel is Swiss-Canadian and has lived and worked in Vancouver, London and Zurich.
She works in the advertising and film industry in Zurich and is an editor of Elusive Magazine.



André Volk is a PhD student in economics. He works in Zurich and is an editor of Elusive Magazine.



Dimitria Markou is a Fine Arts graduate. She speaks five languages and has great passion for art, tremendous curiosity about the art industry and the function of art within societies. She lives in New York and is an editor of Elusive Magazine.



Jesse Lieberman is a mix of British, Luxembourgish and Swiss nationalities. Apart from working as a lawyer he writes film reviews for Elusive Magazine. He lives in Sydney, Australia.