The exhibition series “Beautiful Facebook – 15 Seconds of Fame” by Swiss artist and graffiti writer Ata Bozaci is a composite of his portraits of Facebook, a digital gallery of faces, or quite literally, a «face book». When Andy Warhol exclaimed in 1968 that everyone would get their «fifteen minutes of fame» in the future, he could not have imagined today’s fast-paced world of micro-moments. “Our attention span has shrunk so dramatically since Warhol’s time” states Bozaci “that his fifteen minutes have been shortened to fifteen seconds of fame”. Ata Bozaci work took the logical step to explore the content of social media as well as their digital techniques. Blurring the lines of high and low art, as Andy Warhol made it popular, Ata Bozaci reverses the conventional process of digitalizing a sketch on paper, by manually reproducing large-scale versions of his digitally-designed artwork in public spaces: The portrait photographs are extracted from their original context, the world of social media, to be placed in distinctly concrete settings – in print and on walls.
Ata Bozaci was born in 1974 and grew up in the small town of Burgdorf in the Canton of Bern. He first encountered graffiti when, as a teenager, he began commuting to the city of Bern where he was undertaking his design education. Thus hooked, his development as a street artist would run parallel to his formal studies. Today he is an established graffiti writer whose work has been shown around the globe As Toast, Bozaci is primarily known for three-dimensional graffiti where lines and planes suggest virtual architectural forms and play with the limits of abstraction. However, his oeuvre also includes figurative drawing; Beautiful Facebook is a series of digital portraits using full-frontal portrait shots to focus on his subjects’ facial features.
Whereas most of the work are digital originals, existing only one time each, a few representatives of the portrayed area are available as limited editions.
WHERE The Trace Gallery / Militärstrasse 76 / 8004 Zürich, Switzerland
WHEN February 28 – March 14, 2015