Seven years ago, we embraced Chloé Eau de Parfum, l’Eau de Chloé and Roses de Chloé. Glassed in its iconic bottle with a ribbon knotted around its neck, stating its dominant French attitude, it has become an emblem of femininity.
The Chloé maison is ready to re-writte history by gifting women of all ages, shapes, colour and identity with an infusion of white roses. Responding as Chloé Eau de Toilette, lighter and softer than ever.
Illustration by Dimitria Markou for Elusive Magazine.
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Like florists, perfumer Michel Almairac alongside the nose specialist Sidonie Lancesseur created a special bouquet, surrounded by the centered tones of white roses, they coupled them with bergamot to pique our curiosity. Around them you can sense Magnolia mixed with gardenia and a subtle hint of lemon. Chloé’s Eau de Toilette light and elegant roses reveal its sensitivity and mystery to every woman who unravels it.
The shape of the Eau de Toilette stays loyal to its signature glass and metal bottle, referring back to the Fortuny pleat in the Chloé collections. The strong elements being displays its unique distinctive relief and the genuine silver-dipped band at its collar. A white ribbon tied in a simple knot around the neck evokes the tender white rose inside. With its delicate hue of “beige rosé”, the perfume matches the box, hemmed with an elegant white trim.
Actress and model, Dree Hemingway embodies the daring spirit and natural femininity of Chloé perfumes. Shot by the talented photographic team Inez and Vinoodh, Dree appears just the way she is: authentic, soft and sensual. The black and white images faithfully echo the gallery of women’s portraits which Inez and Vinoodh created for the launch of Chloé Eau de Parfum seven years ago. Beguilingly charming, with her hair loose and skin bare, Dree expresses a modern femininity free of all artifice, expressing her joy at being a Chloé woman.
For any occasion, enjoy Chloé Eau de Toilette in its three available formats: 30, 50, and 75 ml.
www.chloe.com/en/content/chloé
