Aesop’s fascination with the arts has this year inspired a series of seasonal gift kits focused on the Italian Futurist movement of the early twentieth century. Initiated by F.T. Marinetti in 1909, the movement spurned tradition and passionately embraced the technological innovations of the machine age.
In celebration of the Futurists’ endeavours in architecture, painting, sculpture, design, literature, theatre, music and food, Aesop offers six kits named for qualities they espoused: Agility, Tactility, Intensity, Sonority, Alacrity and Potency.
Available in Switzerland at the Aesop Stores in Zurich (Oberdorfstrasse 2, Bärengasse 4), in Basel (Spalenberg 24), in Geneva (15, rue de la Fontaine) or online.