Leica M by Jonathan Ive and Marc Newson

Leica M by Jonathan Ive and Marc Newson

Apple’s Jonathan Ive and Australian designer Marc Newson have created this one-off Leica camera to be auctioned for charity.
The camera will be auctioned to raise money to help combat tuberculosis, malaria and AIDS for U2 frontman Bono’s charity (RED).

“Leica represents the confluence of precision engineering, world-class lens technology and design principles which elevate both function and form,” said Ive. “Designing this very special camera for the (RED) Auction has been a privilege for myself and Marc, and its sale on 23 November will generate funds so critical to the fight to end AIDS.”

“With nearly 1000 prototype parts and more than 725 hours of manufacturing time, the winning bidder will own a piece of exquisite imaging history,” added Newson. “The attention to each and every detail of this camera – from its outer shell to the magnificent optics – will delight a collector who appreciates the absolute pinnacle of craftsmanship.”

www.sothebys.com/de/auctions/2013/null-n09014.html

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courtesy of www.dezeen.com

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