IWC adds a sparkle to the wrist – The new Midsize collection now makes the Portofino line from IWC Schaffhausen attractive to watch lovers who prefer a slightly smaller timepiece. With the Portofino Midsize Automatic Moon Phase and the Portofino Midsize Automatic Day & Night, two radiant 37-millimetre beauties available in seven different versions designed to reflect the timeless elegance of the Italian coastal resort join the Swiss company’s watch family. Ten different Portofino Midsize Automatic models with 37-millimetre cases will be launched in 2014, available with or without a diamond-set bezel. Three Portofino Automatic versions featuring 40-millimetre cases set with precious stones round off the dazzling display.
In 2014, celebrated photographer Peter Lindbergh created an impressive series of pictures exclusively to mark the launch of the new Portofino Midsize collection, featuring wellknown celebrities in the picturesque Italian harbour town of Portofino. It is the second time Lindbergh has created a shoot for IWC Schaffhausen to promote the Portofino, and he has once more managed to brilliantly convey in his work the spirit of timeless elegance that the town embodies. The leading roles were filled by esteemed Friends of the Brand Cate Blanchett, Emily Blunt, Zhou Xun, Ewan McGregor and Christoph Waltz. Supermodels Karolina Kurkova and Adriana Lima added a touch of allure to the event in some breathtaking fashion shots. The exclusive collection of photographs will travel the world as an exhibition entitled “Timeless Portofino” to mark the launch of the Portofino Midsize watches. First stops in 2014 are the IWC events scheduled for the Zurich Film Festival.
Perfectlounge was on the ground in Zurich to provide you with exclusive photography from the glamorous event. We thank André Volk for the magnificent photos he has shot for Perfectlounge.