UBS x Art Basel 2017

_93B8599 (1) Kopie

UBS has always been a strong promoter of Contemporary Art and an advocate of the idea that the art of today inspires and challenges while at the same time encourages creativity. The UBS Art Collection is widely recognized as one of the most important corporate contemporary art collections in the world. It consists of more than 30,000 works of art displayed in over 50 countries including paintings, photographs, drawings, prints, video art and sculptures by artists from the last 60 years. In the last decade UBS has acquired works by both emerging and established international artists. It does not come as a surprise that walls in more than 800 UBS offices showcase striking artwork thus creating meaningful connections with clients, and feeding the company’s desire to serve the community. And, in order to make its collection available for the enjoyment of the wider public UBS regularly makes loans of individual works from its collection to museums around the world.

UBS has had an enduring relationship with Art Basel, serving as main sponsor of the original show held in Basel since 1994. At each show (Basel, Miami Beach and Hong Kong) UBS hosts clients and guests in their private VIP lounge and shares with them the artwork from its extensive collection. Located within the Collectors Lounge, the UBS lounge is a place where guests can relax, network and enjoy refreshments. This year’s selection of work is inspired by the Collection’s new book entitled UBS Art Collection: To Art its Freedom. According to Mary Rozell, Global Head of the UBS Art Collection, the book presents a visual essay that captures the essence of the collection as well as the various impulses that have shaped it across decades and continents. The volume was published by Hatje Cantz and features more than 200 color illustrations of works by acknowledged masters such as Cy Twombly, Alighiero Boetti, Mary Heilmann and Christopher Wool, alongside a number of the collection’s recent acquisitions. Inspired by the book, this year the UBS lounge will showcase works by contemporary artists such as Andreas Gursky, Michael Craig-Martin, Samson Young, Ed Ruscha, Christian Marclay and Thomas Demand.

An exhibition of Lucian Freud etchings, drawn exclusively from the UBS Art Collection will open July 22, 2017 at the Martin-Gropius-Bau in Berlin. A catalogue will accompany the expedition and will be available at the Hatje Cantz booth.

Throughout the week, trending topics and contemporary art news will be available via the UBS Planet Art App. The app allows users to navigate and distil large amounts of information about contemporary art, and collect and organize news, features, and market stories into custom content streams.

Have a look at the tutorial video to find out how Planet Art works: www.ubs.com/microsites/planet-art

Download the app:
itunes.apple.com/ch/app/planet-art
play.google.com/store/apps/ubs.planetart

UBS_Planet_Art

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