Textile Federation has established a new way in which fashion is created and consumed. Its founder Simon Morgan introduced an open platform for emerging and established designers to showcase their work, collaborate and participate in the design of print collections. The result of this innovative design process is sold at the world’s major fashion retailers.
I’ve had the pleasure of shooting a lookbook of their collection entitled Becoming Visionary. Elusive presents a selection of images, which features the beautiful and highly intelligent model Kely Ferr. It tells the story of a young woman who is independent and has a striking, yet elusive attitude.
Special thanks to Josie Chan for hair & make up, Sarah Riggs and Simon Morgan at Textile Federation, Cody James Wyant for his highly creative fashion consulting, and Lua Cooper for invaluable support.
All imagery by André Volk.