Benjamin Dickinson’s new movie “Creative Control” is a stylish look into the augmented reality nightmare we’re all about to live in. The setting is New York, 5 minutes in the future. The glorious technological advances and communication devices of the near future meant to increase connectivity and alleviate boredom are only increasing the anxiety level of the insecure New Yorkers who’ve inherited them. David (writer/director Benjamin Dickinson) is an overworked, tech-addled advertising executive developing a high-profile marketing campaign, featuring musician/comedian Reggie Watts, for a new generation of Augmented Reality glasses. Feeling stuck in his relationship with yoga teacher Juliette (Nora Zehetner), he envies the charmed life of his best friend, fashion photographer Wim (Dan Gill) and his entrancing girlfriend Sophie (Alexia Rasmussen) – so he uses the glasses to develop a life-like avatar of her. Unwittingly, fantasy and reality begin to blur. As passions escalate and things get increasingly out of hand, the friends are forced to deal with the impending collision between their public, private and imaginary lives.
featured image: Magnolia Pictures