Kodak presents the first new Super 8 camera since 1982 – On the heels of celebrating 50 years of manufacturing Super 8 film, Kodak is launching an initiative aimed at putting Super 8 cameras into the hands of a new generation of filmmakers as well as meeting the needs of top directors, indie filmmakers and others who appreciate the art and craft of filmmaking.
But the Kodak Super 8 Revival Initiative reaches far beyond the introduction of a new camera. The company has built a roadmap that includes a range of cameras, film development services, post production tools and more. “It is an ecosystem for film” said Jeff Clarke, Eastman Kodak Chief Executive Officer. “Following the 50th anniversary of Super 8, Kodak is providing new opportunities to enjoy and appreciate film as a medium.”
By launching its first Super 8 camera product in more than 30 years, Kodak is demonstrating its resolve to ensure that film plays an important role in the future of filmmakers – both professionals and amateurs. This product, like many in Kodak’s history, will be a tool for artists and all those who aim to capture special moments.
As one of the first American companies to recognize the value of industrial design, Kodak has engaged with Swiss designer and entrepreneur Yves Béhar to ensure that the new Kodak Super 8 camera design echoes the look and feel of the original Kodak Super 8 camera, introduced in 1965, while adding a modern sensibility.
Kodak has always represented innovation that is approachable while delivering the craft of filmmaking. Our design aspires to express both these ideals. We are designing the Kodak Super 8 camera with robust materials and new ergonomic features to serve the needs of Super 8 fans, whether shooting action or static scenes — Yves Béhar
