Ever wondered where could you find a monumental place entirely filled with CHANEL’s aura?
-No, you won’t find it at MoMA…

Wonder no more: on the 13th of October, the SAATCHI Gallery is the one transforming its three floors, filled with CHANEL’s audacity, freedom and innovation. Whether it is the story of Gabrielle – “our” Coco’s inspirations, or Karl Lagerfeld’s take on CHANEL’s language.

The “Mademoiselle Privé” exhibition will highlight CHANEL’s journey in Haute Couture, a re-edition of the High Jewellery “Bijoux de Diamants” collection and CHANEL N°5.

“Bijoux de Diamonds” was Coco’s first fine jewellery line (diamonds set in platinum), created in 1932. Coco’s revolutionary choice was to use wax busts, instead of jewellery trays. Regarding the idea behind the line, she famously told L’Intransigeant: “I wanted to cover women with constellations. Stars, stars of all sizes!”. Clients loved her spirit and encouragement to wear her fine jewellery line diversely: “My jewellery pieces can be reassembled. See this neckless; you can instantly make it into three bracelets and a brooch.”

Moving to olfactory: even though CHANEL N°5 was released in 1921, it was Monroe’s endorsement of the fragrance in a 1954 interview that provided invaluable publicity. When asked what she wore to bed, Monroe provocatively responded: “five drops of Chanel No. 5” and the rest is history.


“Mademoiselle Privé” is coming to SAATCHI Gallery
From 13 October – 1 November 2015

Presented by CHANEL

-Open 7 days a week.

Illustration & text by Dimitria Markou

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