Breaking away from conventional ultra-flat screen TVs, the Serif TV is defined by a single frame, available in white, dark blue and red. The Serif TV and Serif TV Medium come with a stand of four attachable tubular legs enabling the TV to be freestanding, while a removable fabric-covered back panel conceals the ports and connectors, creates a sleek finish from every angle.
Samsung has collaborated with French designers Ronan and Erwan Bouroullec to create the Serif TV — a stylish design that aims to make the television a piece of furniture, rather than a display to shove up against the wall.