THE ART OF BLOOM

Throughout history, people have used flowers to project a variety of meanings and messages. Flowers accompany our sweetest and most solemn moments, one of the few elements equally present at both birth and in death. Why is it that we are so drawn to flowers? Perhaps we see a little of ourselves in them — in and out of bloom, vivacious and fragile at the same time.
 

 
At the intersection of art, technology, and multi-sensory elements, The Art of Bloom invites guests to explore the symbiotic relationship between humanity and nature. Showers of petals, interactive light, memory invoking scents and sound awake your senses. Featuring 3,500 real flowers, 6 million falling petals, and a custom fragrance permeating the exhibit, the experience opened one’s perspective by starting with the familiar. Cutting-edge lighting technology and AR interactions blending both the physical and digital add to the overall feeling of heightened reality.
 

 
Through seven AR stations, visitors activated elements of nature that represented the concrete and the ethereal needs that humans and flowers both share, such as soil, water, light, and time. The Art of Bloom afforded visitors the opportunity to connect with – and carefully examine their relationship to – nature.
 

 
The Art of Bloom was designed in collaboration with Tokyo- and LA-based design firm Daikoku Design Institute and Intertrend Communications.
 

 
Tokyo and LA based Daikoku Design Institute has worked with companies, educational organizations, government agencies, architectural firms, and artists to create projects in various fields since 2011. Some major projects include art direction for MUJI annual global Christmas campaign (2009-2014); branding for PRISTINE, the most renowned organic cotton brand in Japan (2010); art direction for the skincare brand Dear Mayuko (2016); and package design for Koshino Kanbai, one of Japan’s most renowned premium sake brands (2015).
 
theartofbloom.com
Photo credit: Brandon Shigeta

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