Dear readers, 2015 is here and so are we, full of excitement and new ideas. New name, new content, and a slightly refined design.

After all these years we thought it’s time to rethink what we stand for and make some fundamental adjustments concerning the content and the brand of Perfectlounge. At some point we needed a new name to better symbolize what we stand for. We came upon the elegant word ELUSIVE, which means difficult to find, catch, grasp, or reach – indefinable, really. Well-suited for our new direction.

Our main focus will be on contemporary art and exciting (art) events. We will not report on what you’ve missed, but on where you should go next. And of course we will also continue to provide you with stunning architecture, great design, and amazing photography.

We would be delighted if you could add elusivemagazine.com (or our Swiss domain elusive.ch) to your favorites bar of your browser and add it to the home screen of your smartphone.

Questions and suggestions are welcome.

With love


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