For the launch of the new V Line leather good collection, Louis Vuitton calls upon pro-skater Alex Olson in this new film.
To express the versatility of this new leather goods signature, Louis Vuitton called on creative personalities and artists, always on the edge, exploring their respective fields revolving around lifestyle & art.
At the intersection of visual art and skate, Alex Olson personifies movement in every aspect of his life. A pro-skater, he enriches the world of skating by creating multiple artistic experiences, turning the city into his own playground.
Alex seems to perfectly embody the perpetual movement implied by city nomadism, the urban rhythm echoing the V Line collection: flexible and adaptable shapes, exterior zip pocket, interior compartments, removable strap, versatile design… A collection of ingenious lightweight bags to carry – with style – all the essentials of a life in motion.