Kiton officially opened its first boutique in Zurich in new premises located on Bahnhofstrasse number 18 right in the heart of the city’s luxury shopping district. The store will stock the menswear and womenswear collections, the sportswear collections, as well as accessories and shoes, all carefully handmade according to the standards of quality tailoring and excellence, which have always been distinctive features of the Neapolitan brand worldwide.
More than 150 guests and media representatives celebrated on September 2nd 2015 the opening of the new Kiton flagship store in Zurich in the presence of CEO Antonio De Mattheis and other members of the founding family Paone. Situated in a strategic location, this new Kiton store has two floors, occupying a total surface area of about 300 square meters. The three store windows look out onto the famous shopping and business street of the Swiss city.
The concept of the new boutique draws on the aesthetic design of other Kiton stores that have been recently opened in other parts of the world (Moscow and San Francisco). Neutral shades such as beige and natural tones are the dominant colours of the visual merchandising in the store. Pale marble and rough bronze underline the excellence of the tailoring of Kiton clothing, while the olive green chairs provide a welcoming touch for customers who can experience a bespoke suit in a warm and friendly atmosphere.
Elusive was also present at the opening to provide you with exclusive photography.
Imagery by André Volk.